Org Comm & Media Relations for HCM

This course will explore the theory, research, and skills associated with communicating in various care contexts. This will include communication among healthcare organizations and in mediated messages in the marketing, promotion, and dissemination of health information. Special emphasis is placed on the role of marketing in brand management and the role that media relations plays in organizational crises management. This course provides an appreciation of the need for responsible leadership in crisis communication situations as well as an understanding of the importance of socially responsible marketing practices in a healthcare organization.